After going to the focus group, we realised that one of the problems with getting people to interact with the website, was the website itself. We reviewed the website with the audiences problems in mind, and found several problems that could be overcome.
1. 1. The older generation had a problem with having to register to websites – they were wary of spam or giving their personal information online. Because of this we felt that the website could improve by giving a reason for registration and confirmation that personal details wouldn’t be shared with any third-party websites or viewers to the site.
2. 2. Another problem was the wording on the website – technological terms such as JPEG and pixels weren’t understood by all. We felt that more user-friendly terms would be accessible to all, and that way nobody would be left out of the website. If everybody can understand what to do then the website loses none of its audience.
3. 3. Uploading content isn’t always a common pursuit online for the elderly generation. We felt that a video link could be added to the websites homepage that would give the audience a tutorial and understanding into uploading their content. This could be treated as a help button, and could contain various videos that showed how to upload photographs, videos, add comments and give reasons for registration.
4. 4. When we looked at the website’s browse video’s option the most recent videos that had been uploaded didn’t give a true outlook as to the websites message. For this reason we thought that the first link on the browse option could be ‘loves’ videos or ‘most commented’ – as these are the videos that have been interacted with most.
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