Rebel Play

On Thursday we have a talk planned with Rebel Play - a video game publishers that are interested in working with video game developers when publishing and promoting their games. The company are interested in creating working relationships with the companies that they help to publish, and so create a more personal feel to their brand.


The question we will be posed is - 'Do media platforms and genres have specific gender appeal? Why don't more women play console games?'


When the company come in, some of the questions I will look to be answered in the presentation and question & answer session afterwards are as follows.

• What consoles do you work with - Xbox, Wii, Nintendo DS?
• What are some of the games that you have worked on?
• Are these games targeted at a male or female audience through their advertising, or not gender specific?
• Are the consoles you work with gender-specific? e.g. Wii-Fit often linked with women, other games linked with families. Xbox-kinect has some female links such as karaoke games, but Xbox games mainly male based - Fifa 12, COD etc
• Are there any games out there aimed at women on the xbox? - How could these be advertised to a better standard?
• Where lies the problem - advertising too gender-orientated or social stereotyping? Several girls I know play Fifa 12, but they don't talk about it as much as men do.